Kia plans to take the automotive world by storm with its new wave of family cars. Hyundai is a vast manufacturing empire eager to grab a chunk of the lucrative Western car market. Both have seen the potential for raising their profiles – and sales – by entering the fashionable four-wheel drive sector. Bob Cooke puts their best offerings to the test. Photos AnthonyButler

A rose by any other name may smell as sweet, but it takes more than a name to claim the off-road throne